Declare @ImageData VARBINARY(MAX)
Select @ImageData = (Select * From OPENROWSET (BULK 'C:\Users\user2\Desktop\09_1.9_8\Сессия 1\services_b_import\Услуги салона красоты\Снятие ресниц.jpg', SINGLE_BLOB)
AS ImageSours)

UPDATE Service SET ServicePhoto = @ImageData WHERE ID =78